Strategy
Our expertise in the field of “strategy” assists the state and economy to develop the right goals and to find the right way to achieve these goals.
Our consultancy projects complement our media and study projects and focus on the development and implementation of:
- business and political strategies
- concepts for market access and to attract investors
- strategic communication concepts and public affairs
- positioning in the market
Development of a corporate and marketing communications for the ÖPP Deutschland AG
The ÖPP Deutschland AG (Partnerschaften Deutschland) is an independent consulting firm to public authorities to promote Public-Private Partnerships (PPP). Wegweiser was responsible for the development and implementation of their corporate identity, corporate design and corporate communications.
PR consulting services for the Bundesanstalt für Immobilienaufgaben (BImA)
The federal agency Bundesanstalt für Immobilienaufgaben (BImA) is the real estate service of the Federation and has accepted the role and personnel of the former Bundesvermögensverwaltung - the federal Asset Management (formerly a part of the federal fiscal authority). Wegweiser developed and implemented an integrated PR strategy including marketing planning and strategy, marketing kit, external and internal communications, website and image initiative for the start of BImA.
