Research
Our expertise in the various sectors provides us with highly specialized tools for market research, projects based on know-how as well as for evaluations. We work on future topics and growth markets, and analyse them in regards with sales potential, possibilities of optimization and challenges for the economy, government and society.
We will not only tell you what’s missing, but also what must be done. We cooperate with you closely to develop customized content to meet your information needs perfectly. Study enhancements, evaluation methods and results reporting are tailored to match your needs. We pursue the goal to deliver results that can be implemented, so that you can see the added value in your decisions.
Your questions are not standardized! Our research team consist of experts from different academic disciplines such as economics, social and political sciences and from psychology. These diverse backgrounds enable us to new perspectives and fresh approaches to issues being analyzed.
Our Research Methods
Over 15 years of experience provide security: please find below a selection from our portfolio of methods and our main areas of work.
Quantitative Methods
- Representative surveys (in writing, by telephone, online)
- Descriptive analysis
- Multivariate analysis
- Regression analysis and correlation analysis
- Analysis of variance and covariance
- Cluster analysis and discriminant analysis
- Model calculations
Main areas of work: evaluations, B2B surveys and market analysis, administration surveys (eGovernment, public procurement contracts, eHealth, private pension plans), economic research (eGovernment, eHealth, eBusiness, public procurement contracts)
Qualitative Methods
- Expert interviews
- Focus groups and group discussions
- Explorations
- Content analysis
Main areas of work: organisational research, image building and branding, competitor analysis and research on the competition, forecasts
Public procurement as an innovation driver
The research project ‘Public procurement as an innovation driver’ is aimed at developing the potential and addressing the need for action to a more innovative approach for public procurement in Germany. Wegweiser GmbH Berlin Research & Strategy together with Technical University of Berlin and Orrick, Hölters & Elsing addresses the opportunities and potential for greater innovation in Germany’s public procurement sector. This refers to the purchase of innovative products by the public sector as well as to the consistent use of innovative procurement processes. The report can be downloaded free of cost.
Accompanying research for the pilot project
"Electronic contracts allocation for national procurement (e-procurement)"
Together with the Fraunhofer IAO, Wegweiser was responsible for accompanying the pilot project in 2002 to realize digital communication between businesses and government for the electronic contract allocation for German public sector procurement. The research involved considering the actual existing technological and organizational solutions at the time and using the context for developing solutions. It also included evaluating the economic and competitive effects, acceptance factors and possible adoption barriers as well as creating an e-procurement guide for interested companies.
