As a guide to the growing African market, the yearbook issued jointly with the German-African Business Association is intended to raise awareness of German-African business relations amongst German businesses and the public.
By means of specific information on African markets, investment conditions and opportunities in Africa, German readers, in particular, will be made aware of the mutual potential of German-African business relations.
Against the background of the economic development of many African states, it is important to recognise and use the opportunities in these markets. This is why the trilingual Business Guide Germany Africa presents all African states with their particular features and, in addition to the very latest business articles and investment guidelines, it also contains insights into the African expertise of certain companies. With the aim of further opening up the African market to German companies, the publication is sent free of charge and in a targeted way to the 2,000 most important decision makers in the African economy.
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